Let’s address the elephant in the room first … who needs coaching?

It’s a good question that you absolutely should ask anyone who approaches you about their coaching program. I’ve been building a coaching practice, all together, for three years … and like many coaches across industries and specialties, I assumed my core message and program would resonate with a select group of people who wouldn’t need much convincing. I know, ridiculous.

In truth, I didn’t understand the value of coaching until I hired my first coach (also three years ago) aimed at building the skeleton that would be my business. My first coach had a large client base, so he wasn’t responsive at all one-on-one, but he was great on conference calls and really took time to listen and respond to our questions when we had them. I learned a lot from that first experience but two lessons stuck out the most: 1) An effective coach must meet their client more than halfway for results to happen and 2) investment in coaching isn’t a one-and-done deal.

I’ve since invested in three more coaching and training programs since my first in 2018. Each one is designed around different objectives and based on a unique core message. At the same time, I selected each one deliberately in support of my ultimate vision not just for my own coaching practice but the clients I seek to serve and those communities I seek to lead every day. That all brings me back to you.

Put simply, everyone needs coaching but few of us want it. Why? Because a coach’s job isn’t to tell you what you want to hear. Our job isn’t to support your current goals and devise a plan so you get to the answer you think is right. A coach’s job is to challenge clients into thinking bigger, asking important questions of themselves, and achieving a vision and set of goals far superior to the original set they had in mind. That’s what I do for any client.

So what’s the “what” … ?

I’m a leadership and “personal development” coach. I use quotation marks because the personal development space is massive and likely includes names you’ve heard of (Tony Robbins, Lewis Howes, Daymond John) as well as thousands more you haven’t. Because there are so many coaches in and around this space who share core messages, it’s easy to fall victim to “paralysis by analysis” and either stop looking for the best fit or assume the whole idea is bogus. Really, there are so many coaches out there because there are so many people out there–and every coach brings a unique story and path to their practice that will not resonate with everyone. So what you’ll find is that the best coaches never assume that they can help everyone. We’re not saviors of any kind, nor are we perfect. What we do know is that our purpose is to help a specific set of people facing tough challenges in their lives. That set of people is different coach to coach.

This is why my true focus is leadership. When I built my first training methodology in 2014, I tried simplifying what I saw as an overly-complicated leadership development program in the military. I boiled everything down into three distinct steps and taught from those. As I rolled out my first coaching program based on the same framework in 2021, I soon found the steps weren’t landing with most people. It sounded fine “in theory” and looked great on a poster, but there wasn’t enough “meat” on the bone for anyone to bite on to. Because I’d created a system for something that, by definition, cannot be fit into one system. LEADERSHIP does come with a set of guiding principles, but in execution is unique to the individual Every time. No exceptions. I’m build leaders because I don’t think we have enough of them. I think this is true across all domains. In and out of uniform. In the public and private sectors. It’s not because people are malicious or mean-spirited. It’s because our approaches to leadership development try to hard for a one-size-fits-all solution. This type of training and coaching is difficult and requires balancing a broad vision with attention to tiny details, all within a program custom-built one person at a time.

Okay, I’m listening … what can you really do for me?

I will help you transform the dream cooped up in your brain into reality and the old version of the leader in your into one who’s self-assured and never beholden to anyone else’s definition of success.


That’s it?

That’s it. For now.

If you want me to lay out the 4, 8, or 10-week program, I can’t do that. We have programs already built. But personal development and coaching always fail when trying to apply a one-size-fits-all approach. I rely on a well-tested framework and access to the best training material, references, guides, and books to support us. But I can’t build a program for you as an individual until I know you and your challenges as an individual. We can’t plan your transformation until we both know who You 1.0 are and who You 2.0 will be.

I think I get it, but I’ve got more questions …

Well that’s a great sign. The best leaders ask questions. Not because the answers are easy but precisely because they know the answers will be tough to hear but vital to achieving lasting success.

I’m an open book and would love to talk with you more if you are truly ready to become a leader who is fearless under pressure, concerned for others’ goals and welfare ahead of your own, and adamant about making a real difference where you live and work. If that’s you, click the button below and let’s get to work:

Comments are closed.

%d bloggers like this: